Right now, the barriers to pay on the web still seem too big. There needs to be an iTunes-like one-click payment layer for the web. Maybe it’s a big company like Amazon, maybe it’s a startup like Stripe, or maybe it’s someone else.
Not everyone has a credit card. (Like me.) We need something that makes it simple and easy to buy things online. A prepaid card you can buy at the drug store that works with everything, or something you can get at any bank as standard as a debit card that let’s you buy things online simply and easily.